Building your mobile app is just the beginning, marketing, support, revisions, optimizing, all come after the primary development of your app. How do you increase app downloads? Here’s some tips and tactics that may help.
1. Carefully name your app
The name of your app is the first thing people look at, the first impression people have of your app. Name your app cleverly, clearly, and in a way that will tell people how the app will help them. Name your app so it is unique and stands out from the crowd from the thousands of other apps. However, keep in mind to never name it so unique that will make it hard to find or to understand what it is about.
2. Localize your app
Even if your actual app isn’t localized, localizing the description can lead to increased users through organic search. The top languages I would start with translating your app according to some research by other app developers, are Spanish, Chinese, Italian, and Korean. Your primary goal is to bring your app to the largest possible user base, and sometimes that may mean entering the international market and including your entire app in your localization.
3. Take real photos
Instead of using traditional plain old screenshots of your app, take real-life photos of people actually using your app in addition to a few screenshots. Take the pictures in the correct environment, take it where people will use the app, outside, in the kitchen, in an office?
4. Don’t assume your users will use your app like you do
Usability testing is a necessity in mobile app development, even if you think your app is the most beautiful. Opening your app up to a closed amount of beta testers to gain valuable feedback before it launches is a great way to do this.
Another paid option is to hire usability testers using services like UserBrain and Usertesting. These services allow you to choose demographics of who you want to test your app while being recorded, while they think out loud for you to learn what you need to improve.
5. Create a high-quality video walkthrough
Marketing videos are great – however, walkthrough videos capture a personal feeling and allow potential users to gain even more insight into why they need your app and how exactly they use it to their advantage.
6. Listen to your users
Don’t neglect reading reviews and feedback from your users, especially in the beginning stages of your app. If a majority of your users want a feature or don’t like something, take the time to make it right with users.
7. A/B test images and interfaces
Though Google Play and the App Store don’t allow A/B testing, setting up a landing page and including A/B testing within that and inside your app using Google Analytics, Optimizely, or another A/B testing solution.
8. Research the best price
Determining the price to charge for your app is an important and vital decision. Take your time to research and it will pay off; the most efficient way of researching this is looking at your competing and similar apps, along with your ideal user base. Often times if an app is priced lower than others, users will opt for the most affordable option.
9. Add competitive keywords to the title and descriptions
The large majority of users will come from searching around the app store. What this means for you is that it is important to include keywords in your titles and app descriptions that will work to your advantage by making your app easier to discover and searchable through the app marketplaces.
Set some time aside for research to make a list of keywords that people will use to find your app. After you have a quality list, edit your descriptions and titles by including those keywords wisely in your descriptions. Remember, you can always do tweaks later depending on further research and discovery data.
10. Directly support your users
A phenomenal way to get positive reviews on your app is to provide amazing and helpful customer service in an easy and convenient way. You should put in more effort to provide support than quickly adding some “Leave feedback” buttons that lack a personal experience.
Take some time to look the options that are best for your mobile app startup to provide in-app messaging support for one-on-one support experiences that can drastically improve your overall approval rate, a great service to do exactly this is Helpshift.
Do you have any tips or tactics for getting more mobile app downloads? Let us know in the comments or on Twitter @startuplister!