• Directory Submission

  • How long does it take?

    On average, we complete all submissions within 1-4 business days. Once we’ve finished submitting your campaign, it will take some time for each of the sites to review and moderate submissions.  Some directories review/approve right away, while others can take a few weeks.

  • Where do you submit my startup?

    We have the full listed posted http://startuplister.com/the-list/

    Our criteria for the directories is as follows

    • Must be regularly updated
    • Must provide dofollow links
    • Must have an editorial process (review or moderate)
    • Must have a free offer for submission

    Additionally, many of the sites also provide

    • Social media mentions
    • Newsletters to their members
    • Additional coverage in blog posts
  • Do some of the sites require accounts? Do you pass along account info?

    Yes, some require accounts. For the ones that do, we provide you with the account details once all submissions have been completed.

  • Do you guarantee our submissions will get accepted?

    While most submissions have a high likelihood of being accepted and listed, we are unable to guarantee the success of your startup on each directory.

  • How many directories will approve my startup?

    While we submit to all directories in our list, chances are not all will accept your Startup.  Typically we see anywhere to 50%-70% approval rating over the course of the review/moderation cycle.  The review/moderation cycle is between 1 week to 2-3 months (some directories take longer to get listed).

  • What if my startup is already on some of the sites?

    That’s ok.  When you start your campaign, you can specify directories you’d like for us to omit.  Additionally, we create a custom list of the sites we do submit to that are relevant to your startup.  We have special categories that include

    • crowd-sourced campaign startups
    • alpha/beta startups
    • physical product startups
    • SaaS only startups
    • and more…
  • What do I need to get my startup submitted?

    Once you’ve signed and paid for a campaign, you’ll be asked to create a startup profile.  A good example of a startup profile can be found here.  You can provide as much or as little information as you’d like, but generally the startups with more detailed profiles get better results.

  • Aren't directory submissions bad for SEO?

    This is something we are VERY aware of and work hard to select the directories that we submit to for qualities that Google see’s favorably. Name, these qualities are:

    Listing your startup on a scrapbooking directory would be unwise. Listing your startup on a startup directory is highly relevant.


    Are they indexed by Google? Are they reviewed/moderated (e.g. editorial component). These make “good” directories in Google’s eyes


    Don’t automate it. It’s better to spread it out over time. That’s one of the reasons we have a buffer in our submission process with Startuplister.


    Obviously you can’t focus entirely on directories as a link-building strategies. It’s critical to focus on other SEO strategies as well as building links.

    There are some great resources out there on the Penguin update & best practices. Here is one; http://searchenginewatch.com/sew/how-to/2279845/googles-penguin-20-algorithm-the-definitive-guide

  • Why don't you submit to Product Hunt?

    We no longer include Product Hunt in our list of places to submit. It’s a tremendous opportunity, but it’s not possible for us to guarantee that our submissions will make it to the front page of Product Hunt. The only capability we have is to submit to the Upcoming section (http://www.producthunt.com/upcoming) of Product Hunt. Some of our submissions made it to the front page eventually (and with the help of a good product, and lots of hustle from the founders to garner upvotes). Currently, only about 1.8k Product Hunt users can submit directly to the homepage. See here: http://recode.net/2015/06/18/product-hunt-the-startup-kingmaker-faces-charges-of-elitism/).

  • Journalist Outreach

  • Do you email the journalists or do I?

    Nope!  You connect your email account to our platform and then send the pitches directly from the platform.  Our email delivery is extremely high because the emails originate directly from your email account (they even show in your sent folder!).

  • What kind of journalists can I reach out to?

    We build a custom list of journalists based on your industry, story angle, and more.  Each campaign is 100% unique, and we always find related articles written by the journalist so you know that the journalist has covered a similar topic within the past year.

  • Will you help me with my pitch?

    Yep!  Based on the details you provide, our team of pitch experts will help you craft the perfect pitch.  We’ll have a few back-and forth iterations where we write the pitch, you provide feedback, and we update based on the feedback.

  • Can I customize each pitch to the journalist?

    Yep, before sending the pitches, you’ll have the ability to customize the pitch specific to that journalist.  We also have template variables to make customization even easier!


Still have questions? Let's talk!